#TRENDS Balmain is one of the hottest fashion houses right now and it's been that for a while now. Balmain was founded in France, 1946 by Pierre Balmain releasing the first collection in 1945. He was quickly to become a pioneer in haute couture and french fashion – having customers like Brigitte Bardot and Ava Gardner.
Balmain fashion house has also been led by Oscar de la Renta as head designer in 1993-2002. Now, a new era of style and direction from Balmain is in the hands of Oliver Rousteing – as he has paired up with H&M and releasing #HMBalmaination aka collaboration collection this fall, available in November 2015 worldwide in H&M stores and online.
"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it" Olivier Rousteing, H&M.comIt seems like the collection has pieces that capture the essence of what Balmain is today and trends that it has been promoting during the last years. The junky blazers that made everyone go crazy, combined with satin like bold colored items, wide belts and knee high sexy boots. I really thought I might be over the Balmain fuss already, but now when I think about it – to feel sexy, strong and powerful – that never goes out of style. Can't wait to see what else is on this menu!
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